Why Indian OTT Platforms Are Migrating To Rural And Small Town Stories

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Indian OTT content has been drifting away from the bigger cities and is instead trying to showcase more stories from rural or small towns of India. What prompted this trend? Why is it happening? Outlook talks to some of the big players in the game like Netflix, Zee5, Lionsgate Play, MX Player and others to find out the reason behind the same.

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